A Mag is a high end luxury fashion and lifestyle magazine published in Beirut and distributed across the Middle East and in the fashion capitals of the world. Tony Salame, the CEO and owner of Aïshti, the Selfridges of the Middle East, approached me to revamp and relaunch his magazine, make it younger, more on pulse and increase readership and advertising both in print and online. Organising budgets, managing and hiring a new team, totally changing the editorial approach and print size, paper alongside brands was not only a huge amount of fun but an incredible success and saw a measurable uptake in in advertising, distribution and readership.

Launched in September 2018, Le Cool News is a weekly email newsletter created for Barcelona-based media and travel company Le Cool. Tired of manipulative news stories and clickbait journalism LCN brings readers the most relevant, forward-looking and future-positive news from across Europe across the realms of design, culture, travel, entrepreneurship, current affairs, climate, urban innovation and more, along with the occasional life hack for good measure. And it's all delivered in Le Cool's signature style: smart, concise and with a cheeky smile. As co-editor and one of the writers, we've taken Le Cool News from zero to over 15,000 unique subscribers in the first four months and rising purely through word of mouth and reader referrals without any social media promotion or marketing. Watch this space and sign up here.

In early 2017 the owner of independent Beirut bookstore Papercup commissioned me to create, develop, edit and write their new online journal and newsletter sent out monthly to over 2,000 international subscribers in the creative, print and book publishing industry. The Sounder launched in July to popular acclaim and we are currently developing a print option the aim of which is to become the leading cultural magazine in Beirut.

I launched, conceived and created the celebrated Time Out magazine online and in print back in 2006. The first quality English language journal in the city Time Out Beirut was filled with daring investigations, in-depth reviews and topical interviews that were not afraid to ask the difficult questions, it blazed onto the scene attracting a new readership and strong advertising, with increased circulation and sales mont-on-month.

In 2007 Ryanair were expanding rapidly and in desperate need of an editorial travel magazine that ticked all the boxes – new, exciting, destination targeted content, beautiful and effective presentation, a successful advertising vehicle, and a leading marketing tool for the brand. Working with client publishing firm Ink, as editor in chief and co-publisher, I conceived, directed and managed all content, design, print, size, distribution and commercial direction of the magazine, which at it's peak was printing 600,000 copies per month and reaching over 70million passengers leading the way for inflight printed content. In 2015 after eight years in light of technological developments with the Internet and the way people consume travel content on planes we closed the magazine to take all editorial content online

As a Lebanon-based reporter and Beirut-city expert, HG2 approached me to select, write, and photograph the best things to do in the Middle East's most happening city. The hardback luxury guide covers everything from restaurants to bars, nightclubs to beaches, day trips and cultural dos and don'ts. The most authoritative guide to the city A Hedonist's Guide to Beirut quickly became the best-selling and must-have source of all things Beirut.

For almost a decade between 2006 and 2015, I worked for America's The Travel Channel and CNN as the Lebanese consultant, fixer and guide for the late television personality Anthony Bourdain, hired to help plan and create Bourdain's three programmes –including the Emmy Award-nominated 2006 No Reservations show – on Beirut. Together we created impactful television that was at once thrilling, insightful, educational and beautiful showing off the good, the bad and of course the amazing food that Lebanon is known for.