• Editing your world

    A creative and strategic content consultancy with an editorial approach, in print and online​

  • Original ideas that work

    Words, images, concepts, print, on screen… I love bringing creative and intelligent thinking to any project, delivering efficient service. Just as editors are curators of their brand, I will help curate yours – developing brand strategy and creating content across multiple platforms – from digital to radio to print. I answer the needs of your consumers and get to know their habits in intimate detail, combining relevant market intelligence, strategic thinking, and industry knowledge with an editorial approach. There is no format, there is only reinvention, creating collaborations between commerce and content. As an editor, a journalist, a writer I don’t just do one thing but any number of things. I plan, manage and strategise, commission and naturally, write. Whoop, there it is…

    • Strategic conceptual development
    • Physical design development
    • Editorial development & content delivery (multiple platforms)
    • Article and copywriting
    • Managing a network of specialist artists, photographers, graphic designers, developers and PR contacts to create effective campaigns
       

  • Working with me

    I am an award-winning writer, journalist, magazine and digital editor based out of London specialising in travel, luxury, lifestyle, fashion, music, art and architecture. After many years living and working in the Middle East as the Lebanon correspondent for London's Daily Telegraph, I became the founding Editor-in-Chief of Time Out Beirut before returning to London in 2007 to take up a role as the Editor-in-Chief and Co-Publisher of Let's Go, the inflight travel magazine for Europe's largest airline Ryanair. In 2015, after eight years of continued success I took the airline's editorial output online, as my first freelance commission. Projects to date include creating and conceiving the editorial output and website for luxury villa specialists UltraVilla; rebranding and relaunching the Middle East's premier high fashion, art and lifestyle magazine in print and online, A Magazine for luxury department store Aïshti; and most recently creating, conceiving and editing new online journal, The Sounder, for prominent Beirut art bookshop Papercup.

     

    Editorial credits include five years as Features Editor for Beirut's Daily Star newspaper, two years as Contributing Editor to 71% The Superyacht Magazine and Editor of online travel zine Hike To The Moon. My journalism has appeared in publications as varied as Condé Nast Traveller US, The Guardian, The FT Magazine, Tank, The Telegraph, The Independent, The International Herald Tribune, Canvas, Bidoun, Bespoke, Time Out, BA Highlife, Voyager, Impressions, J Magazine, American Way, The National and Variety among many others. In 2006 I wrote The Hedonist's Guide to Beirut, a travel book on the city for the Hg2 series. My broadcast work includes extensive appearances and producer credits in three of Anthony Bourdain's travel programmes on the Lebanese capital for The Travel Channel and CNN: No Reservations – Beirut (2006), No Reservations – Back To Beirut (2010), Parts Unknown with Anthony Bourdain – Beirut (2015). I am a regular creative consultant for the Gerson Lehman Group in the US.

     

    I hold an MA with Honours in History from the University of Edinburgh, an MA with Distinction in International Relations & History from the London School of Economics and a PostGrad Diploma with Distinction in Print Journalism from the London College of Printing (now London College of Communication).

  • Clients

    My clients come from many fields and reflect my collective ‘magazine’ experience across a wide range of sectors. Each client has unique requirements and I treat them as such. Often they are interested in several different aspects of my expertise and I work with them to achieve specific goals whether that's putting together a winning content strategy or creating a brand. Whatever the size of your company I create a bespoke solution for your needs. Some are showcased below.

    A Magazine

    Premium print and online magazine for luxury department store Aïshti

    A Mag is a high end luxury fashion and lifestyle magazine published in Beirut and distributed across the Middle East and in the fashion capitals of the world. Tony Salame, the CEO and owner of Aïshti, the Selfridges of the Middle East, approached me to revamp and relaunch his magazine, make it younger, more on pulse and increase readership and advertising both in print and online. Organising budgets, managing and hiring a new team, totally changing the editorial approach and print size, paper alongside brands was not only a huge amount of fun but an incredible success and saw a measurable uptake in in advertising, distribution and readership.

    UltraVilla

    The world's leading luxury villa, chalet and lodge experts

    In 2015 the proprietors of four international luxury villa rental companies commissioned me to conceive, create and write the marketing and editorial content for their new firm and online rental site, UltraVilla. From imagery to layout, stories to SEO the result has been a huge success and within just two years launched UltraVilla into a major player in the luxury property rental business.

    The Sounder

    The monthly cultural and creative journal for Beirut bookstore Papercup

    In early 2017 the owner of independent Beirut bookstore Papercup commissioned me to create, develop, edit and write their new online journal and newsletter sent out monthly to over 2,000 international subscribers in the creative, print and book publishing industry. The Sounder launched in July to popular acclaim and I am are currently developing a print option the aim of which is to become the leading cultural magazine in Beirut.

    Time Out Beirut

    The culture and listing magazine no city can do without

    I launched, conceived and created the celebrated Time Out magazine online and in print back in 2006. The first quality English language journal in the city Time Out Beirut was filled with daring investigations, in-depth reviews and topical interviews that were not afraid to ask the difficult questions, it blazed onto the scene attracting a new readership and strong advertising, with increased circulation and sales mont-on-month.

    Let's Go

    The inflight travel magazine for Ryanair, Europe's largest airline

    In 2007 Ryanair were expanding rapidly and in desperate need of an editorial travel magazine that ticked all the boxes – new, exciting, destination targeted content, beautiful and effective presentation, a successful advertising vehicle, and a leading marketing tool for the brand. Working with client publishing firm Ink, as editor in chief and co-publisher, I conceived, directed and managed all content, design, print, size, distribution and commercial direction of the magazine, which at it's peak was printing 600,000 copies per month and reaching over 70million passengers leading the way for inflight printed content. In 2015 after eight years in light of technological developments with the Internet and the way people consume travel content on planes we closed the magazine to take all editorial content online

    A Hedonist's Guide to Beirut

    The Beirut edition of high end luxury travel guide series

    As a Lebanon-based reporter and Beirut-city expert, HG2 approached me to select, write, and photograph the best things to do in the Middle East's most happening city. The hardback luxury guide covers everything from restaurants to bars, nightclubs to beaches, day trips and cultural dos and don'ts. The most authoritative guide to the city A Hedonist's Guide to Beirut quickly became the best-selling and must-have source of all things Beirut.

  • Collaborators

    I work with a top notch independent team of accomplished, passionate and experienced graphic designers, photographers, writers, marketing personnel and developers. Here are just some: Rami Obeid is a Swedish-Lebanese graphic designer and art director based in Beirut with a focus on branding. He regularly travels to Montreal, Dubai, London, Gothenburg and beyond to work on projects for brands including Ooredoo Telecom, IKEA, Toyota, Vodafone, McVities, Johnnie Walker, Baileys and Qatar Museum Authority among others. Rami has also collaborated with advertising agencies JWT, Drive Dentsu, Interesting Times, & Publicis. Tanya Traboulsi is an Austrian-Lebanese photographer whose work revolves around themes of travel, identity, memory and belonging. Her images have been featured in publications and exhibitions from Beirut to Bogota. In 2013 she won the Boghossian Foundation Prize for Photography. Lydia Bell is a travel and features journalist contributing to newspapers including The Times, The Financial Times (How To Spend It), The Telegraph, The Independent on Sunday, The Guardian, The Sydney Morning Herald, The Australian and magazines including Conde Nast Traveller, Australian Gourmet Traveller and Net-a-Porter's The Edit. Tom Mcloughlin runs SEO Travel, a digital marketing agency exclusively promoting travel firms online with a successful track record increasing customer uptake and search engine optimisation. Mike Peake is a freelance writer as versatile as he is prolific, able to write pitch perfect copy across subject matter and media including Harrods Magazine, NatWest Private Banking and Singapore Airlines. 

  • Get in touch

    Drop me an note via the form, send me an email directly, or just give me a call.

    53B Chester Road, London N19 5DF
    +44 (0) 7779 790 019